Eighth Biennial Enhancing Sales Force Productivity Conference Programme May 20-22, 2024
The conference will begin at 4:00 PM on Monday, May 20 with a welcoming reception. The conference resumes at 8:15 AM on Tuesday, May 21 and will feature an industry keynote and a plenary session and concurrent tracks of academic presentations. This will be followed by a dinner and a keynote speech. The conference will continue with an industry keynote and continue with concurrent academic presentation sessions on Wednesday, May 22 from 8:15 AM until 3:00 PM.
Program:
Monday, May 20
4 PM: A welcoming reception with snacks and drinks, registration at Paidia (Address: Kansikatu 3, Tampere)
4.30 PM: Keynote speech: Prof. Javier Marcos Cuevas: Artificial Intelligence in Strategic Sales & Key Account Management: Exploring Opportunities, Benefits and Risks.
5.00 PM: Keynote speech: Jens Sundell, CEO of Kaksio Labs – How modern CRM technology enhances the daily routines of salespeople and sales management?
6 PM: Sightseeing walk to Vapriikki
6.30 PM: Welcoming Occasion by the Tampere city with cocktail service and exploring an art exhibition.
Tuesday, May 21
8.15 AM: Registration at Paidia.
8.30 AM: Welcome and orientation.
8.50 AM: Opening words by Committee Members & Introduction to first plenary session.
9.00 AM: A plenary session and concurrent tracks of academic presentations centered around the theme of the future of B2B Sales Practice and Research.
10.45 AM: Coffee
11.15 AM: A plenary session and concurrent tracks of academic presentations centered around the theme of incentives and motivation.
1.00 PM: Lunch
2.00 PM: A plenary session and concurrent tracks of academic presentations centered around the theme of customer interaction and communication.
3.00 PM: Coffee
3.20 PM: A plenary session and concurrent tracks of academic presentations centered around the theme of negotiation in sales and sales force tactics.
5.00 PM: Closing of the day
7.00 PM: Dinner
Wednesday, May 22
8.30 AM: Registration at Paidia.
8.40 AM: Welcome and orientation.
8.45 AM: Industry keynote: Kai Kuikkaniemi, S-ryhmä / MyData expert: Evolution of loyalty and personal data ecosystems.
9.30 AM: A plenary session and concurrent tracks of academic presentations centered around the theme of role of AI in sales.
10.20 AM: Coffee
10.45 AM: A plenary session and concurrent tracks of academic presentations centered around the theme of behavior and performance.
12.00 PM: Networking lunch with business representives in the Tampere region.
1.15 PM: A plenary session and concurrent tracks of academic prensentations continues around the theme of behavior and performance.
2.15 PM: Farewell Coffee
2:45 PM: Closing of the day
5:00 PM: Ice Swimming and Sauna (own expenses) at Restaurant Kuuma
Download the ESFP programme PDF here: ESFP Conference Programme- 2024 (31)