The full program and the book of abstracts is now available and can be downloaded here. (Latest version: 9.11.)
Venue: Pinni B 1097 and lobby, Kanslerinrinne 1, 33014, Tampere Google Maps link
Please note that this program is subject to change. We recommend checking the program regularly for the most up-to-date information, including room details.
Thursday, November 19
| From 8:30 | Registration |
| 9:00-9:15 | Conference Opening |
| 9:15-10:15 | Keynote 1, Chair: Sofia Rüdiger
Charlotte Taylor (University of Sussex), Nostalgia and Persuasion |
| 10:15-10:30 | Coffee Break |
| 10:30-12:00 | Full Paper Session 1: Environmental Discourses, Chair: Theresa Neumaier
Daria Evangelista (University of Amsterdam), Corina Andone (University of Amsterdam) An Alternative Path to Manipulation: Awareness-Raising as a Function of Argumentation in Climate Crisis Discourse Maria Cristina Paganoni (Università degli Studi di Milano). Julia Mary Scilabra (Universidad Complutense de Madrid) From Tourist to Steward: Website and Instagram Persuasion in Nordic Regenerative Tourism Laura Ascone (CNRS) Claiming the Truth About Climate Change: Enunciative Strategies of Influence and Manipulation in Telegram “Re-Information” Channels |
| 12:00-13:00 | Lunch Break |
| 13:00-14:30 | Full Paper Session 2: Gender & Persuasion. Chair: Frazer Heritage
Eva Triebl (University of Vienna). Johann Wolfgang Unger (Lancaster University) Seduction by Proxy: Multimodal Persuasion and the Calibration of Desire in Spicy BookTok Letizia Paglialunga (University of Turin). Angela Zottola (University of Turin) Called to Feminism: Influence, Intimacy and Digital Activism on Instagram Benjamin Nangle (KU Leuven) Gendered Narratives and Reactionary Newsjacking in Far-Right Communication |
| 14:30-15:00 | Coffee Break |
| 15:00-16:30 | Full Paper Session 3: The Dark Side of Persuasion. Chair: Isabel Picornell
Amy Brown (Aston Institute for Forensic Linguistics) When Persuasion Becomes Coercion: Linguistic Strategies of Manipulation in Stalking Discourse Dawn Archer (Manchester Metropolitan University) Does Notoriety Make Some Influencers Immune to “Cancel Culture”? Damien Lenoir (Université de Pau et des Pays de l’Adour (UPPA); ALTER) Modal Auxiliaries as Tools of Persuasion: Interlocutive Strategies in US Anti-Vaccine Discourses |
| 16:30-16:45 | Coffee Break |
| 16:45-17:45 | Keynote 2. Chair: Dominika Beneš Kováčová
Massimiliano Demata (University of Catania), From the Great Replacement to Remigration: The Political Recontextualisation and Legitimation of Conspiracy Discourse |
| 17:45-18:00 | Short Break |
| 18:00-20:00 | Lightning Talks & Poster Reception |
Friday, November 20
| From 8:30 | Registration |
| 9:00-10:30 | Full Paper Session 4: Religion & Politics, Chair: Justina Urbonaitė
Theresa Neumaier (TU Dortmund University) Persuasive Language in Discourse of Exorcism and Deliverance Ursula Lutzky (Wirtschaftsuniversität Wien) “Fast, Transparent, and Trustworthy”: How UK Financial Institutions Are Tempting Customers Into Debt Frazer Heritage (Manchester Metropolitan University) From Headlines to Hansard: The Discursive Legitimation of Transphobic Hate Groups and Their Evaluation in Parliamentary Discourse |
| 10:30-11:00 | Coffee Break |
| 11:00-12:00 | Keynote 3. Chair: Daria Dayter
Katarina Pettersson (University of Helsinki), The Seduction of Victimhood: Persuasion, Identity, and Polarisation |
| 12:00-13:00 | Lunch Break |
| 13:00-14:00 | Full Paper Session 5: Influencers, Chair: Svetlana Filon
Hanna Limatius (University of Helsinki) Eyeshadow and Equality: Social and Political Messaging in Beauty and Fashion Influencers’ Instagram Posts Dominika Beneš Kováčová (Masaryk University) ‘Where’s Your F*cking Fight?!’: The Performance of Face-Threatening Speech Acts by Manosphere Influencers |
| 14:00-14:30 | Coffee Break |
| 14:30-15:30 | Full Paper Session 6: Persuasion & AI, Chair: Ursula Lutzky
Sonja Tastula (Tampere University) Machine-Made Persuasion: A Genre-Based Approach to AI-Generated Cover Letters Thomas C. Messerli (University of Reading) Persuading the Other: Directives in Human-AI Interaction |
| 15:30-16:00 | Coffee Break |
| 16:00-17:30 | Full Paper Session 7: Culinary Persuasion, Chair: Sonja Tastula
Martina Irsara (Free University of Bozen-Bolzano) More than a Menu: Values as Persuasive Resources on Michelin Chefs’ Websites Justina Urbonaitė (Vilnius University) “It’s Like Having a Huge Car Battery to Run on Versus a Little AAA Battery”: Metaphor as an Implicit Argumentative Resource in YouTube Nutrition Discourse Mariya Hristova (Bielefeld University) Metaphor and Persuasion in Wine Advertising |
| 17:30-17:45 | Conference Closing |
| 19:00-21:00 | Conference Dinner |